The use of vinyl banners has become rather commonplace these days since it can provide a huge visual appeal to any advertising you might want to put out there. A huge emphasis is placed on design as well as imagery on such banners, but in spite of the fact that this is the case there is another aspect of vinyl banner design that should be focused on at the end of the day that many people tend to ignore which is basically the font that is put on the banner to convey any kind of information.
You need to make absolutely sure that the fonts you use on your vinyl banner are clear. Sans serif fonts will work best since they tend to be easier to see from a distance, and whatever you do never use any color apart from black. You might think that bolder colors would work better in advertising but it is important to note that they only make the ad appear garish. Also, pay attention to the size of your font. Looking at it up close during the design phase might give you the false assumption that it’s a lot more legible than it actually is.
Instead of making these kinds of assumptions, just do a few tests to see how people would actually end up looking at your banners. If you take a far enough look, you’d get a view of your font and you’d subsequently be able to tell if the information is legible from a distance. Legibility is of the utmost importance here, since if people are not able to read your vinyl banners then there really isn’t any point to you putting them up at all.